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Two million Spotify free users blocked ads from playing

Spotify has more than 86 million totally free users who are expected to pay attention to ads between option listening. The business has actually exposed in its IPO filing that about 2 million users have actually been preventing advertisements by pirating Premium service.

Reuters, which was very first to find the disclosure, reports that pirates are utilizing customized applications or accounts to attain Premium status. A common private Premium account costs $9.99 monthly.

Spotify notes that pirates have a lower conversion ratio than other totally free users and include onto their licensing expenses, which increase per listen.

The Swedish company intends to be straight noted onto the New York Stock Exchange on April 3.

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