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Spotify Free getting more Premium features with ads

Music streaming service Spotify is formally sweetening the pot for paying customers with a brand-new collaboration with video streaming service Hulu. The Swedish business is likewise stated to be working on offering more concessions to its ad-listening totally free users.

Bloomberg reports that the totally free tier redesign will accommodate mobile users, enabling them to access their own curated playlists in addition to gain more control over the tunes they hear on highlighted playlists. The Spotify Premium tier, at $9.99 monthly, permits customers open playback controls and playlist curation.

If this plan is settled, a statement might get rolled into an April 24 business occasion in New york city, where a hardware item is anticipated to launching.

All these steps represent an all-fronts offensive to grow Spotify’s usership after its direct listing onto the New York Stock Exchange: the business anticipates to end 2018 with more than 200 million active users and a minimum of 94 million customers.

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