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More retweets and likes for tweets above 140 characters

Social media research company SocialFlow is bringing a dose of truth to the whining that so-called Twitter “purists” don’t need to imagine: other folks need to have interaction extra with tweets that experience greater than 140 characters in them.

Because the platform raised its personality restrict to 280 consistent with tweet, SocialFlow took a pattern of 30,000 of them produced from November 29 for every week. It discovered that longer posts were given about as many click-throughs, two-thirds extra likes and two times as many retweets because the bits with 140 characters or much less.

Sexual harassment and different such heady subjects have warranted longer tweets. If a tweet thread is wanted, every submit could have enough space for a unmarried concept with fewer that observe in a different way on a 140-character restrict. Fewer tweets in a thread imply that there’s much less scrolling and less diversions that discourage other folks from studying extra.

Twitter’s personal knowledge indicated that nine p.c of English tweets hit the 140 restrict whilst it used to be nonetheless round and that just one p.c of tweets now hit the brand new barrier. Handiest 2 p.c of all messages used 190 characters or extra. Needless to say whilst URLs nonetheless take 23 characters, different media like photos, polls and the like don’t depend towards the restrict anymore.

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