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Blackberry Smartphone Fan League lays the marketing in the fan’s hands

BlackBerry’s marketing device for the hardware it puts its name on isn’t really precisely on the levels of Apple or Samsung. Vice versa, in fact. It is hoping to utilize its socially-active brand name lovers to do some of the promoting for it.

The business, in combination with SocialToaster, has actually opened the BlackBerry Mobile Phone Fan League to motivate “SuperFans” to register with their Facebook, Twitter and LinkedIn accounts and after that begin sharing posts based upon triggers with hashtags as needed– either instantly or with some manual input.

SuperFans make points gradually using designated keywords in their posts. Each time a user makes 100 points, they acquire one entry into 2 sweepstakes: one is for a reward pack weekly, the other is for a BlackBerry smart device on a monthly basis.

Engadget reports that the program is active in Canada, the UK and the United States. The publication likewise reports that TCL offered 850,000 systems under its BlackBerry Mobile subsidiary in 2017.

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