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Apple’s acquisition of Shazam under EU investigation for antitrust concerns

After preliminary factor to consider, European Commission has actually released an antitrust examination into Apple’s current acquisition of music recognizing service Shazam.

Shazam does not use music for streaming, however it has the ability to direct users to pay attention to determined tracks through numerous streaming services like Google Play Music and Apple Music. Among the commission’s issues is that Apple will utilize Shazam’s status as the leading identifier service to strengthen Apple Music from its second usership status in Europe — Sweden-based Spotify has the biggest base. It might do so by restricting or getting rid of totally recommendations to third-party services.

However it’s not almost recommendations that regulators is stressed over — it really “does rule out Shazam as a crucial entry point for music streaming services.

The primary concern is exactly what Apple may make with the existing recommendation information amassed from user-service directory sites that have actually happened. The concern there is if Apple Music would get an unreasonable competitive benefit with information from the UK company it wants to take control of.

Detectives will be digging into the case for the 90 working days and, based upon the proof collected, the commission will either authorize or reject the acquisition on or prior to September 4.

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